Choose by asking two questions: which job type earns you the most margin per crew-hour, and what stops you from doing more of it today. If the answer to the second question is "we can't find electricians", start with recruiting. If it's "the phone doesn't ring for the right work", start with the matching lead service.
All five services are marketing. We don't do electrical work, and we don't employ or place electricians. Every service is set up so that you can see, month by month, what it produced.
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EV charger installation marketing
Turn the steady stream of new EV owners into pre-qualified charger installs instead of free phone estimates.
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Panel and service upgrade campaigns
Find the homeowners whose old panels are holding back a heat pump, a charger or a renovation, and book the upgrade.
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Residential service-call marketing
Own the map results and phone line for the everyday calls: breakers, outlets, lighting, troubleshooting.
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Commercial and tenant-improvement pipeline
Get onto the bid lists of general contractors and property managers who award steady commercial electrical work.
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Electrician and apprentice recruiting
Job ads, a careers page and an apprentice pipeline that bring licensed electricians to your shop instead of your competitor's.
EV charger installation marketing
This suits shops that want more Level 2 charger installs at homes, condos and small businesses. The work is common, the customers are researching online, and the biggest waste is the free site visit to a garage where the panel can't take the load.
EV charger marketing combines a dedicated landing page, search ads aimed at people who have just bought an EV, and an intake process that asks for panel and parking photos before anyone books a visit. It fits shops with at least one electrician who can make charger work a specialty.
Panel and service upgrade campaigns
Choose this if you want bigger tickets. Panel replacements and service upgrades take more planning and utility coordination, but each job is worth several service calls.
Panel upgrade campaigns target homeowners who are adding heat pumps, chargers, suites or renovations, plus buyers and insurers asking about older panels. Expect a longer sales cycle and more education in the content.
Residential service-call marketing
This is the base layer for most residential shops. It covers your Google Business Profile, service pages, call handling and reviews, so that "electrician near me" searches end with a booked call to you.
Service-call marketing is the quickest way to fill gaps in the schedule, and it creates the review base that makes the EV and panel campaigns cheaper later.
Commercial and tenant-improvement pipeline
Pick this if your crew can handle retail fit-outs, office renovations, small industrial work or property-management service contracts. Commercial buyers rarely find electricians through ads; they work from bid lists and relationships.
The commercial pipeline service builds a capability statement, project pages, and a planned outreach programme to general contractors and property managers in your area. It is slower to start and steadier once it's running.
Electrician and apprentice recruiting
Choose this when work is waiting on people. Licensed electricians read job ads differently from other workers: they want to know what kind of work, what tools, what schedule and who they'll be working beside.
Electrician recruiting covers job ads, a careers page, apprentice outreach and an applicant tracking routine. You still interview and hire; we fill the funnel.
Order matters more than budget
Whichever services you choose, the order in which they're built usually matters more than the budget. A charger campaign launched before your phone is answered reliably will waste money. A recruiting campaign launched before you know which job types you're growing will attract the wrong electricians. A commercial outreach programme launched without project pages will get polite silence.
So most engagements follow a pattern: fix call handling and the Google profile, build the page for the chosen job type, start tracking, and only then scale ads or outreach. If hiring is the bottleneck, recruiting runs alongside from the first week.
A simple way to decide
| Your situation | Start with | Add next |
|---|---|---|
| Schedule has gaps most weeks | Service calls | EV chargers |
| Busy, but low-value jobs | Panel upgrades | Service calls |
| Turning work away | Recruiting | The service you want to grow |
| Want to leave pure residential | Commercial pipeline | Recruiting |
The pricing page shows how the Trades.Agency plans map onto one, two or several of these services, and the contact page explains what to send us so the first call is useful.
Frequently asked questions
Which service should a small residential shop start with?
Usually residential service-call marketing, because it fills the schedule fastest and produces the reviews every other campaign depends on. Add EV or panel campaigns once your phone is answered reliably and your reviews are steady.
Can I buy recruiting on its own?
Yes. Some contractors already have more work than they can staff and only need help hiring. We'll still ask about your work mix, because the job ad has to describe the work an electrician would actually be doing.
Do you do the electrical estimates for the leads?
No. We don't price, scope or inspect electrical work. We help your office collect the information your estimators need, like panel photos and distances, before they quote.
How many services can I run at once?
That depends on your plan and your crew. Running five campaigns for a shop with three electricians usually creates a backlog, so we size the mix to the work you can deliver.