These guides are for the people who run electrical contracting businesses: owners, operations managers and the office staff who answer the phone. Each one tackles a problem we see in almost every electrical shop we talk to, and each is written so you can act on it without us.
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Building a commercial bid pipeline for an electrical company
Commercial electrical work is won from bid lists. Get on more of the right lists with a one-page capability statement, proof of similar work and patient, organised outreach.
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Writing electrician job ads that get replies
Licensed electricians read a job ad like a scope of work. Answer the six questions they actually ask, reply to every applicant within a business day, and you'll hear from better people.
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Qualifying EV charger leads before the site visit
Most wasted charger site visits can be avoided with five intake questions and three photos. This guide shows an electrical shop's office how to sort charger leads and measure what they cost.
Qualifying EV charger leads before the site visit
Qualifying EV charger leads explains how to stop spending free site visits on garages that can't take a charger without other work first. It covers the intake questions to ask, the three photos to request, how to triage leads into "quote now", "visit needed" and "upgrade first", and how to measure whether your charger advertising is actually paying.
Read it if your estimators complain about wasted trips, or if your charger ads bring calls but not installs. It pairs with our EV charger marketing service.
Writing electrician job ads that get replies
Electrician job ads that get replies walks through the job ad as a licensed electrician reads it: as a scope of work. It covers the six things every ad must answer, how to write for journeypersons versus apprentices, where to post, how fast to reply, and the common mistakes that make good electricians scroll past.
Read it if your ads bring few applicants, or the wrong ones. It pairs with our recruiting service.
Building a commercial bid pipeline
Building a commercial bid pipeline is for residential shops ready to take on light commercial work and for commercial shops relying on too few general contractors. It covers the capability statement, project pages, building a target list, outreach rhythm and how to track invitations through to awards.
Read it if most of your commercial work comes from one or two clients, or none. It pairs with our commercial pipeline service.
How to use these guides
Each guide can be read in about fifteen minutes. A useful routine:
- Read the guide that matches your biggest bottleneck today.
- Pick one change from it and make it this week: a new intake question, a rewritten job ad, a first capability statement.
- Track the result for a month with the simple measures each guide suggests.
- Come back for the next change.
If you'd like help putting one of them into practice, the contact page explains how to reach us. Prices are on the pricing page.
Which guide to read first
If you're unsure where to start, match the guide to the symptom:
| Symptom | Read first |
|---|---|
| Estimators complain about wasted charger visits | EV lead qualification |
| Charger ads bring calls but few installs | EV lead qualification |
| Job ads get few or poor applicants | Electrician job ads |
| Good applicants go quiet after applying | Electrician job ads |
| One or two GCs supply most of your commercial work | Commercial bid pipeline |
| You want to move from residential into light commercial | Commercial bid pipeline |
Who writes them
The guides are written by the ElectricalTeam.ca team led by Ali Sedighi, MBA, drawing on his 17+ years in digital marketing and 150+ live HVAC websites. Where a guide touches on technical or regulatory ground, it points you to your own electricians or to the regulator rather than giving advice. Each guide shows its publication date, and we revise them when something changes.
How long each guide takes to apply
A rough guide to effort, so you can plan:
- EV lead qualification: an afternoon to write the intake card and text template, then a month of tracking.
- Electrician job ads: an hour with one of your electricians to rewrite an ad, plus a week to set up the careers page.
- Commercial bid pipeline: a day for the capability statement, a week for the first target list, and months of steady outreach.
What these guides won't do
They won't tell you how to wire anything, interpret any code or meet any regulator's requirements. That knowledge belongs to your licensed electricians and to the regulator in your province, listed on our areas page. They also won't promise outcomes. They describe methods that work when they're applied consistently and measured honestly.
Frequently asked questions
Are these guides technical electrical advice?
No. They cover marketing, intake, hiring and sales. Anything about codes, permits or installation methods belongs to your licensed electricians and your provincial regulator.
Can I share them with my office staff?
Yes, please do. The EV intake guide and the job ad guide in particular are written so an office manager can put them to work without a meeting.
Will you add more guides?
We add guides when we can write something genuinely useful and accurate. Each guide shows its publication date and last update.