EV charger marketing gets new electric-vehicle owners to choose your company for the install, and screens their jobs before you spend a truck visit on them. The campaign has three parts: a page that answers the questions EV owners ask, ads aimed at the moments they search, and an intake routine that collects the details your estimator needs.
We are a marketing service. We don't install chargers, size circuits or pull permits; your licensed electricians do all of that.
What it is, in practice
The core is a dedicated charger page on your website, not a line in a list of services. It explains the process in plain words: what a site visit involves, what kinds of homes are straightforward, what can make a job bigger, and how long scheduling usually takes in your shop.
Around that page we build:
- Search ads on phrases like "EV charger installation [city]" and "Level 2 charger electrician", with negatives that filter out people shopping for the charger unit itself.
- A photo intake. The page and the follow-up text ask for three pictures: the open panel with its label, the parking spot, and the route between them. Your estimator sees the job before calling.
- Dealer and referral outreach. Car dealerships and EV clubs field "who installs these?" questions every week. A simple referral card and a page they can send customers to cost little and work slowly but well.
- Google Business Profile updates with charger photos, a charger service listing and posts when you finish interesting installs.
Who it's for
Electrical contractors with at least one electrician who enjoys charger work and can do it repeatedly, and an office person who will follow up on photo requests the same day. It works best in suburbs and towns with lots of driveways and garages; dense condo markets need the multi-unit version.
It is not a good fit if your shop can't schedule an install within a few weeks. EV owners usually take delivery of the car first and look for an electrician second, so slow callbacks lose them.
What's included and the timeline
| Week | What happens |
|---|---|
| 1–2 | Interview your estimator; write the charger page and intake questions |
| 2–3 | Build search campaigns and tracking for calls, texts and photo submissions |
| 3–4 | Launch ads; set up the dealer referral card and Google profile updates |
| 5–12 | Weekly search-term cleanup, monthly report, page changes based on real questions |
Most shops can judge the campaign properly after about three months, once there are enough leads to compare cost per booked install against your average job value.
How results are measured
We measure booked installs, not clicks. The report shows, for each channel:
- Leads received (calls, texts, emails, photo sets).
- Leads your estimator marked as quotable after seeing photos.
- Quotes accepted.
- Ad spend and our fee divided by accepted quotes.
A worked example: if a month brings 40 charger leads, 25 are quotable from the photos, and you close 12, then at $2,400 total cost each install costs $200 to win. Whether that's good depends on your average charger ticket and margin, which only you know. That's the number we'd then work to lower.
Mistakes we see electrical contractors make
- Treating every charger call as a free site visit. Photo intake usually removes the visits that end with "you'll need a panel upgrade first". Those leads aren't lost; they move to the panel upgrade campaign.
- Advertising one price for everything. Long wire runs, detached garages and full panels change the job. Publish what's included and what changes it.
- Burying the licence. EV owners are often first-time electrical customers and they check. Show your licence and the regulator's name on the page, and let them verify it. In Ontario, for example, customers can look you up through ESA; in BC, Technical Safety BC runs the contractor lookup.
- Missing calls on install days. If nobody can answer while the crew is on the tools, add a missed-call text-back such as the systems described at calltext.chat.
Related services
Charger work pairs naturally with residential service-call marketing, because the reviews from service calls lower the cost of charger leads. See the full services overview, or read the guide on qualifying EV charger leads before you call.
Frequently asked questions
Do you install EV chargers?
No. We market licensed electrical contractors who install them. Every technical question, from load to permits, is answered by your electricians, not by us.
Should I advertise a flat price for charger installs?
Only if you can honour it for most of the jobs it attracts. A 'from' price with a clear list of what changes it tends to work better, and any price you publish must include the fixed fees a customer will pay.
What about condo and strata charger requests?
They take longer because the building's board or manager is involved. We usually build a separate page and intake for multi-unit buildings, aimed at property managers rather than individual owners.
Do you sell leads to several electricians at once?
No. Every lead from your campaign goes only to your business, through your own phone number, text line and email.
Sources
- Electrical Safety Authority: Hiring an electrician or contractor (2026-10-23)
- Technical Safety BC (2026-10-23)