Service-call marketing makes sure that when someone in your area searches for an electrician because a breaker keeps tripping or half the kitchen has gone dark, they find you, call you, and reach a person. It is the base layer for almost every residential electrical shop: it fills the schedule, and the reviews it produces lower the cost of every other campaign.
As always, we market the work and you do it. ElectricalTeam.ca is not an electrical contractor.
What it covers
Four pieces, in this order of importance:
- Answering the phone. Even a well-built campaign fails if calls go to voicemail at 10:30 on a Tuesday because everyone is on site. We map how calls are handled today and fix the gaps: forwarding, a shared text line, or a missed-call text-back.
- Your Google Business Profile. Correct primary category, service list, service area, hours, photos of real vans and real jobs, and answers to common questions.
- Service pages on your website. One page for each job you want more of: troubleshooting, pot lights, outlets and GFCI work, smoke and CO alarm wiring, knob-and-tube questions, generator hookups. Each written with your electrician's input.
- Reviews. A routine your crew follows at the end of every job, with a text link that goes straight to your Google review page.
Who it suits
Residential electrical contractors with one to fifteen vans who want a fuller, more predictable schedule. It's especially useful for shops that rely on word of mouth and have hit its ceiling, and for new shops that need a base before trying EV or panel campaigns.
What's included and when
| Phase | Timing | Work |
|---|---|---|
| Audit | Week 1 | Call handling, profile, website, reviews, competitors on the map |
| Fix | Weeks 2–4 | Profile rebuild, call routing, top three service pages, review routine |
| Grow | Months 2–6 | More service pages, area pages, photo uploads, Local Services Ads where available |
| Report | Monthly | Calls, booked jobs, reviews gained, ranking movement in your core area |
Profile and phone fixes often show up in your call log within weeks. Ranking gains in a crowded city usually take several months.
Service pages worth writing first
For most residential electrical shops, these pages bring the most calls, in roughly this order:
- Electrical troubleshooting and repairs (tripping breakers, dead outlets, flickering lights).
- Pot lights and lighting installation.
- Outlet, switch and GFCI work.
- Smoke and carbon monoxide alarm wiring.
- Panel and service upgrades, linked to the panel campaign if you run one.
- EV charger installation, linked to the charger campaign.
Each page should explain what the job involves, what affects the price, how quickly you can usually schedule it, and how to reach you, with photos of your own work.
How results are measured
Booked residential jobs per month, by source. We use tracked phone numbers on the website and ads, and ask your office to tag each booked job by source so the numbers match reality.
A sample month: 120 calls and texts, 74 genuine service requests, 52 booked. If marketing cost $3,000 that month, each booked job cost about $58. We'd then look at the 22 genuine requests that didn't book. Were they outside the service area, priced away, or never called back?
Mistakes to avoid
- Stuffing keywords into the business name on Google. It risks suspension. Use your real name.
- Hiding the licence. Customers want to know you're licensed. Put your licence number on the site and invoices and name the regulator they can check.
- One generic "Services" page. Google and customers both respond better to a page per job type.
- Asking for reviews by email weeks later. Ask at the door, follow with a text the same day.
- Covering too much ground. A van that drives 50 minutes to change a breaker loses money. Set the service area to match your drive times.
Many shops pair this with EV charger marketing once reviews are steady. See all services or look at how we measured results from our HVAC work.
Frequently asked questions
Should we run Google Local Services Ads?
Often, yes, where they're available for electricians in your area. They charge per lead, show at the very top of results, and reward a strong review count. We set them up alongside the regular profile, not instead of it.
How many reviews do we need?
Enough to look current and comparable to the shops shown beside you. A steady few each month beats a burst followed by silence, and we build a simple routine your electricians can follow at the end of each job.
Can you make us show up across the whole city?
Map results lean on distance from your verified location, so no honest campaign can promise that. We focus on the areas your crews reach fastest and use pages and ads for the rest.
We already have a website. Do we need a new one?
Not necessarily. We audit it first. Many electrical sites only need clearer service pages, a visible phone number and faster mobile loading.